Stampeding Herd Driven Growth
Stop Building New Products—Start Moving the Herd You Already Have
2/18/20261 min read
Office lights blinked. Emails stacked like bricks. Board members paced.
Three micro-details: coffee cup shattered, phone vibrated, a whiteboard marker squeaked.
I ran the numbers in my head.
New product launches meant months of delay.
Herd activation? One week.
Binary choice:
Chase the next shiny thing or
Whipcrack the herd into motion.
“Move them. Now,” I muttered under my breath.
Fingers on the keyboard, messaging ready.
The quietest account went viral first, dragging the rest along.
A slow herd means lost revenue.
A fast herd means market control.
What if your next launch wasn’t a product
—but a stampede?
